Spoke about this at the Online PR course on Saturday on what doesn’t work. Heads up to the PR companies out there that are trying to engage with us but are wondering why it is not working. Here’s the template that yourself and your peers are using and it doesn’t work. The implied bits are in ( brackets )
Dear < insert blogger's name >,
Love your < insert blog name > and especially liked < insert recent blog post title >, it was certainly food for thought. I’m contacting you today to let you know about a new campaign we are doing for a client. (50 quid if you can actually spot a difference between this and the same campaign last year) The feedback so far (by the people afraid to be critical of the spend) has been great. I think the readers of your < insert type of blog > blog will get a great kick out of it ( or maybe the fact we have pics of a fat dude in a suit next to a woman dressed like a hooker.) Maybe you’d like to blog it? If you’d like to talk to Brendán who heads the marketing for the Company (you remember that souless corpspeak waffler who made it clear you gave him a rash from just being around?) let me know and I’ll arrange for you to do an interview for your blog. (I hope you’re getting the fact that I have a column to fucking fill in Excel and we got you pissed last year on petrol flavoured alcopops so you owe us)
Hope all is well and keep blogging about < insert that recent blog post title >!
(goodbye smelly blogger)