Ireland’s sweet tooth

Some facts from the Business Post today:

  • Ireland’s chocolate market is the 12th biggest in Europe and is Britain’s biggest confectionery export market.
  • Cadbury’s Dairy Milk has been Ireland’s favourite chocolate for more than 75 years, bought by more than 60% of the population and is Ireland’s number one confectionery brand.
  • The Mars Bar is the number one filled bar.
  • Maltesers is the number one cinema brand.
  • Tayto holds a 28.4 per cent share of the crisps market.
  • King Crisps holds an 11.6 per cent share of the crisps market and is the number one crisp by pack sales in the capital.
  • Hunky Dorys is the number one crinkle cut crisp, with a 13.4 per cent share of the market.
  • Harvest Fare is Ireland’s leading nut range.
  • Doritos and Sensations are number one and number two sharing bags in Ireland.
  • The gum and mints market is worth €53.4 million annually, with Wrigley holding a 76.5 per cent value share.
  • Nestlé Rowntree is the number one brand in impulse sugar confectionery.

I love the terminology used.

Peppermint Everything Cupcake
Photo owned by norwichnuts (cc)

2500 people have subscribed to my website instead of coming back each day. You can subscribe to the site using a feedreader or email. I'm also on Twitter. My online marketing blog might also be worth a visit. Thanks for visiting - Damien.

3 Responses to “Ireland’s sweet tooth”

  1. Sweary says:

    … and I love that picture. You have endangered my waistline with this post, Damien.

  2. Sasha says:

    “Impulse sugar confectionery” is a fantastic phrase.

  3. anon says:

    The Mars Bar is the number one filled bar … just an example of how bad food can be in Ireland. And yes, I live there.