Comments on: The €10,000 document http://www.mulley.net/2009/11/21/the-e10000-document/ Invisible people have invisible rights Sat, 20 Mar 2010 20:16:21 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Padraig McKeon http://www.mulley.net/2009/11/21/the-e10000-document/comment-page-1/#comment-919954 Padraig McKeon Tue, 24 Nov 2009 11:49:58 +0000 http://www.mulley.net/?p=7380#comment-919954 "If a company has to hide away knowledge to get business in a world where there are millions of web pages that directly compete with them then they’re losing a battle in a war that’s already lost" Damien, couldn't agree more. Ultimately given a choice a client looks across the table at any of us as an option to work with them and makes a judgment based on the evidence of their eyes, ears etc.. If you have it and you show it, it doesn't matter what documents your competitor has, s/he won't top you. If you didn't have it in the first place, or if you don't perform... “If a company has to hide away knowledge to get business in a world where there are millions of web pages that directly compete with them then they’re losing a battle in a war that’s already lost”

Damien, couldn’t agree more. Ultimately given a choice a client looks across the table at any of us as an option to work with them and makes a judgment based on the evidence of their eyes, ears etc.. If you have it and you show it, it doesn’t matter what documents your competitor has, s/he won’t top you. If you didn’t have it in the first place, or if you don’t perform…

]]> By: Eoin Kennedy http://www.mulley.net/2009/11/21/the-e10000-document/comment-page-1/#comment-919932 Eoin Kennedy Mon, 23 Nov 2009 16:10:04 +0000 http://www.mulley.net/?p=7380#comment-919932 The PR industry has for too long been too closed to sharing of ideas and material. Much of it is driven by the belief of valuable IP which most of the time is unfounded. I base this on working for multiple PR companies and seeing small deviations in the magic ingredients. The reality is that most information is available somewhere (slideshare for example) and you are saving people time in editing, research and identifying what is important and what is just interesting. More sharing would really help innovation. When you first released your doc lots of others promised to do the same. Did that ever materialise. As per DublinDoc on Free - really makes you look at the industry differently. The PR industry has for too long been too closed to sharing of ideas and material. Much of it is driven by the belief of valuable IP which most of the time is unfounded. I base this on working for multiple PR companies and seeing small deviations in the magic ingredients. The reality is that most information is available somewhere (slideshare for example) and you are saving people time in editing, research and identifying what is important and what is just interesting. More sharing would really help innovation. When you first released your doc lots of others promised to do the same. Did that ever materialise.
As per DublinDoc on Free – really makes you look at the industry differently.

]]> By: Sharon Hearty http://www.mulley.net/2009/11/21/the-e10000-document/comment-page-1/#comment-919928 Sharon Hearty Mon, 23 Nov 2009 11:05:09 +0000 http://www.mulley.net/?p=7380#comment-919928 Totally agree with this ethos Damien, both working one's ass off and also giving stuff for free. In our game this has always been something to hold back on, but today it is so different. Where you have hit the nail on the head is that it is 'knowledge, skill and I also believe hands on experience' that is what business buy and that is what cannot easily be replicated. Good luck. Totally agree with this ethos Damien, both working one’s ass off and also giving stuff for free. In our game this has always been something to hold back on, but today it is so different. Where you have hit the nail on the head is that it is ‘knowledge, skill and I also believe hands on experience’ that is what business buy and that is what cannot easily be replicated. Good luck.

]]> By: Dermot http://www.mulley.net/2009/11/21/the-e10000-document/comment-page-1/#comment-919919 Dermot Sun, 22 Nov 2009 20:31:57 +0000 http://www.mulley.net/?p=7380#comment-919919 "work my ass off in other areas too" You work you're ass off in every area as far as I can see :-) It the converse of the Hoary old Chestnut "Information wants to be free" - "Knowledge wants to be expensive" and always will. “work my ass off in other areas too” You work you’re ass off in every area as far as I can see :-)

It the converse of the Hoary old Chestnut “Information wants to be free” – “Knowledge wants to be expensive” and always will.

]]> By: Damien Mulley http://www.mulley.net/2009/11/21/the-e10000-document/comment-page-1/#comment-919913 Damien Mulley Sun, 22 Nov 2009 00:15:21 +0000 http://www.mulley.net/?p=7380#comment-919913 Free is part of my <a href="http://www.mulley.net/2009/11/03/my-inverse-library/" rel="nofollow">Inverse Library</a> Free is part of my Inverse Library

]]> By: dublindoc http://www.mulley.net/2009/11/21/the-e10000-document/comment-page-1/#comment-919912 dublindoc Sun, 22 Nov 2009 00:11:41 +0000 http://www.mulley.net/?p=7380#comment-919912 Interesting stuff. Have you ever read "Free" by Chris Anderson? It also relates to giving stuff away and the benefits companies and individuals reap from this. Interesting stuff. Have you ever read “Free” by Chris Anderson? It also relates to giving stuff away and the benefits companies and individuals reap from this.

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