Comments on: What brands don’t advertise in Ireland but still sell?

By: Robert Synnott

Robert Synnott — Tue, 03 Nov 2009 12:21:30 +0000

@Sean: I hadn’t realised that anyone still bothered to sell MSG, certainly not under a brand name.

By: John

John — Tue, 03 Nov 2009 12:16:28 +0000

@Sean
I’m probably not the target market (certainly not for the cosmetics), but I’ve never heard of any of these.

By: Sean

Sean — Mon, 02 Nov 2009 13:58:48 +0000

Green Of Eye says:
October 19, 2009 at 5:38 pm

Off the top of my head:
MAC Cosmetics
Roses Marmalade
Urban Decay Cosmetics
Knorr Aromat

——————————————
Aromat, now theres something I’ve NEVER seen an advert for but still buy.. Then again does MSG need any adverts?

By: Antoin O Lachtnain

Antoin O Lachtnain — Wed, 28 Oct 2009 11:42:28 +0000

Everyone assumes marketing is some sort of catch all term and it is often used that way. But it does have a strict sense and the definitions given in the WP article are pretty good and from authoritative sources.

Advertising is an aspect of marketing, but it is not really all that close to the core of what marketing is all about. Whilst marketing is not a catch-all term, it is pretty broad.

By: Antoin O Lachtnain

Antoin O Lachtnain — Wed, 28 Oct 2009 11:42:27 +0000

Advertising is an aspect of marketing, but it is not really all that close to the core of what marketing is all about. Whilst marketing is not a catch-all term, it is pretty broad.

By: Alexia

Alexia — Wed, 28 Oct 2009 11:23:19 +0000

Heh, Antoin. Are you serious linking to a wiki article?

Marketing is a catch-all term. Isn’t advertising a form of promotional marketing?

By: Antoin O Lachtnain

Antoin O Lachtnain — Wed, 28 Oct 2009 08:30:28 +0000

Marketing as we know it today is something very different to advertising and promotion. It is worth reading the definitions at http://en.wikipedia.org/wiki/Marketing

By: Neasa

Neasa — Tue, 27 Oct 2009 17:00:11 +0000

Interesting question! We found last year in our youth research (www.idyouth.ie) that a lot of the top brands for Irish 18-29s fell between the two extremes – either not at all advertising reliant eg. Apple, Abercrombie or highly intertwined with good advertising eg. Guinness, O2, Sony.

I think Antoin makes a good point though about “advertising” and even “marketing” losing meaning. All the brands leading in being considered cool at the moment are technology brands like Google, Facebook, Twitter, Sky+. And in these case the lines betwen marketing and product are blurred. The products do the marketing largely (though that said, Sky+ put a lot of above the line budget in!)

By: Robert Synnott

Robert Synnott — Sat, 24 Oct 2009 16:41:48 +0000

Google.

Google generally do not advertise themselves.

By: Antoin O Lachtnain

Antoin O Lachtnain — Wed, 21 Oct 2009 09:38:40 +0000

Advertising ‘above the line’ (what ad types call conventional old-fashioned advertising) is really not a great way to go. There are plenty of other ways to get brand presence and to explain products apart from that.

Why do Coca Cola advertise? Because that is what they are, that is what they do. The advertising is the product. Coca Cola ‘refreshes the world in body, mind and spirit’. They can’t do that through brown sugary water alone. Their proposition is essentially psychological.

Retail presence has also been a big thing in the last ten years. Vodafone’s main marketing is through its retail presence – they spend vast amounts on it -. Retail FMCG (fast moving consumer goods like food, toothpaste and shampoo) have their marketing rooted in retail, rather than advertising. If it’s on the shelf in a prominent place, there is a good chance you will sell some. If you’re not in the supermarkets at all, you won’t.

Conventional advertising really means very little at this stage.