Comments on: 2FM learns too late about perils of ignoring their audience http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/ Invisible people have invisible rights Tue, 31 Jan 2012 15:55:22 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: TUG http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/comment-page-1/#comment-918519 TUG Fri, 21 Aug 2009 09:19:09 +0000 http://www.mulley.net/?p=6941#comment-918519 Up .1%!!! Yay! Anyway in the context of this article, which is the 15 to 34 age grouping, I still have to believe Phantom have a more substantial share in Dublin than 1.7%!!! Up .1%!!! Yay!

Anyway in the context of this article, which is the 15 to 34 age grouping, I still have to believe Phantom have a more substantial share in Dublin than 1.7%!!!

]]> By: gb http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/comment-page-1/#comment-918479 gb Wed, 19 Aug 2009 09:29:33 +0000 http://www.mulley.net/?p=6941#comment-918479 JNLR results released in March 09. There are new figures due out tomorrow so fingers crossed they get a good result. Phantom only broadcast to Dublin so they're Dublin figures... JNLR results released in March 09. There are new figures due out tomorrow so fingers crossed they get a good result. Phantom only broadcast to Dublin so they’re Dublin figures…

]]> By: TUG http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/comment-page-1/#comment-918478 TUG Wed, 19 Aug 2009 08:17:04 +0000 http://www.mulley.net/?p=6941#comment-918478 Where are your figures from and are they just related to Dublin or wha'? Where are your figures from and are they just related to Dublin or wha’?

]]> By: gb http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/comment-page-1/#comment-918469 gb Tue, 18 Aug 2009 20:06:00 +0000 http://www.mulley.net/?p=6941#comment-918469 can't really argue with your music tastes TUG - but compete liberalistation of the dial would mean more commercial stations and even more suits worried more about listenership figures than tunes! (BTW - I just checked and Phantom FM have 1.6% market share - 'twould be nice to seem them performing better!!) can’t really argue with your music tastes TUG – but compete liberalistation of the dial would mean more commercial stations and even more suits worried more about listenership figures than tunes! (BTW – I just checked and Phantom FM have 1.6% market share – ‘twould be nice to seem them performing better!!)

]]> By: TUG http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/comment-page-1/#comment-918467 TUG Tue, 18 Aug 2009 14:19:19 +0000 http://www.mulley.net/?p=6941#comment-918467 I don't really care about market share, I care about my ears! I'd be surprised if that was Phantom measured in Dublin as I would have been sure it was alot more. All music stations should play exactly what I want to hear, failing that, complete liberalisation as I mentioned above. Concern about market share has done nothing but turn Irish radio into the biggest pile of unimaginative dross going. I don’t really care about market share, I care about my ears!

I’d be surprised if that was Phantom measured in Dublin as I would have been sure it was alot more.

All music stations should play exactly what I want to hear, failing that, complete liberalisation as I mentioned above. Concern about market share has done nothing but turn Irish radio into the biggest pile of unimaginative dross going.

]]> By: Cormac http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/comment-page-1/#comment-918464 Cormac Tue, 18 Aug 2009 12:24:25 +0000 http://www.mulley.net/?p=6941#comment-918464 Message for 2FM - just play good music, less talk, keep News & Sport short. That's it. Message for 2FM – just play good music, less talk, keep News & Sport short. That’s it.

]]> By: Ciara http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/comment-page-1/#comment-918461 Ciara Tue, 18 Aug 2009 11:06:52 +0000 http://www.mulley.net/?p=6941#comment-918461 Isn't this supposed to be part of their licence with the BCI, to provide for 'young people's radio'? Does this mean no more TY (Transition Year) RAAAAAAADIO, that's TY RAAAAADIO. You have to say like that voice in the ads. Gutted it will be no more! GUTTED.* *read: not gutted. Isn’t this supposed to be part of their licence with the BCI, to provide for ‘young people’s radio’?

Does this mean no more TY (Transition Year) RAAAAAAADIO, that’s TY RAAAAADIO. You have to say like that voice in the ads. Gutted it will be no more! GUTTED.*

*read: not gutted.

]]> By: gb http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/comment-page-1/#comment-918459 gb Tue, 18 Aug 2009 11:01:19 +0000 http://www.mulley.net/?p=6941#comment-918459 hi Tug - Phantom are managing to pull a market share figure of under 2%. What makes you think theres room in that indie/rock section for 2FM? hi Tug – Phantom are managing to pull a market share figure of under 2%. What makes you think theres room in that indie/rock section for 2FM?

]]> By: Allan Cavanagh http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/comment-page-1/#comment-918456 Allan Cavanagh Tue, 18 Aug 2009 09:28:29 +0000 http://www.mulley.net/?p=6941#comment-918456 Good spot. Hypocrites. Good spot. Hypocrites.

]]> By: TUG http://www.mulley.net/2009/08/18/2fm-learns-too-late-about-perils-of-ignoring-their-audience/comment-page-1/#comment-918455 TUG Tue, 18 Aug 2009 08:03:39 +0000 http://www.mulley.net/?p=6941#comment-918455 Simple as this 2FM... If you play music I generally like, I will listen to you... I hate talk fm, that is the worst aspect of phantom but considering that all the other stations churn out useless drivel as well it's more then compensated for by the general quality of the music... It's not guerrilla radio (would that it were!) it's as simple as you have been ignoring the indie / rock orientated section of the market in Dublin since as long as Nirvana turned out a powerchord and probably longer and now you have your comeuppance. Would the BCI ever deregulate the entire band for the love of Jaysus, when I lived in Nantes in France, there was a station on every part of the dial (1 million population, rainy, wet city, sound familiar???) and then Damien can get his Rick and the rest of us can get actual music... It's not that complicated really. Simple as this 2FM… If you play music I generally like, I will listen to you… I hate talk fm, that is the worst aspect of phantom but considering that all the other stations churn out useless drivel as well it’s more then compensated for by the general quality of the music…

It’s not guerrilla radio (would that it were!) it’s as simple as you have been ignoring the indie / rock orientated section of the market in Dublin since as long as Nirvana turned out a powerchord and probably longer and now you have your comeuppance.

Would the BCI ever deregulate the entire band for the love of Jaysus, when I lived in Nantes in France, there was a station on every part of the dial (1 million population, rainy, wet city, sound familiar???) and then Damien can get his Rick and the rest of us can get actual music…

It’s not that complicated really.

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