Here’s a list of blog posts from some Irish people that work in and around media and PR talking about how to up your PR/Media relationship game. You might find it useful. This is from an Irish perspective, so if there are other hints and tips I missed, please let me know.
From Adrian Weckler:
From Damien Mulley:
How to deal with journalists – as told by them.
From Piaras Kelly:
PR photography tips.
From Emily Tully:
Five things you should know when sending out a press release.
From Darragh Doyle:
Using simple social media tools to capture an event.
From Eoin Kennedy:
Online PR Distribution Debate Opened Up Again?