Comments on: Bring on the Overreactions http://www.mulley.net/2009/04/16/bring-on-the-overreactions/ Invisible people have invisible rights Tue, 31 Jan 2012 15:55:22 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Elf in Amsterdam | Elf’s Drinky Links (VII) http://www.mulley.net/2009/04/16/bring-on-the-overreactions/comment-page-1/#comment-916356 Elf in Amsterdam | Elf’s Drinky Links (VII) Fri, 17 Apr 2009 13:51:43 +0000 http://www.mulley.net/?p=6328#comment-916356 [...] them from search results and recommended titles many blogs have picked up on this, and our own Daimen Mulley wrote an interesting piece on the immediate overreaction to what was a system failure Amazon came [...] [...] them from search results and recommended titles many blogs have picked up on this, and our own Daimen Mulley wrote an interesting piece on the immediate overreaction to what was a system failure Amazon came [...]

]]> By: John http://www.mulley.net/2009/04/16/bring-on-the-overreactions/comment-page-1/#comment-916353 John Fri, 17 Apr 2009 11:23:41 +0000 http://www.mulley.net/?p=6328#comment-916353 I would like to purchase a link on your website. Hwo much would that cost. John goldsgns@gmail.com I would like to purchase a link on your website. Hwo much would that cost.

John
goldsgns@gmail.com

]]> By: CiaránMac http://www.mulley.net/2009/04/16/bring-on-the-overreactions/comment-page-1/#comment-916347 CiaránMac Thu, 16 Apr 2009 22:40:13 +0000 http://www.mulley.net/?p=6328#comment-916347 Good reminder Fiona. It's a good point, but after reading negative comments about bloggers by John Waters in the Irish Times recently (during Picturegate) and Kevin Macdonald interviewed in the Sunday Times (plugging State Of Play) I'm left with the thought that someone should remind them also. Good reminder Fiona. It’s a good point, but after reading negative comments about bloggers by John Waters in the Irish Times recently (during Picturegate) and Kevin Macdonald interviewed in the Sunday Times (plugging State Of Play) I’m left with the thought that someone should remind them also.

]]> By: Steve Rawson http://www.mulley.net/2009/04/16/bring-on-the-overreactions/comment-page-1/#comment-916341 Steve Rawson Thu, 16 Apr 2009 15:03:07 +0000 http://www.mulley.net/?p=6328#comment-916341 It is ironic that a company that was one of the original online trailblazers decided to stay schtum or were somehow blindsided on this one. Overeaction or no - isn't it all about monitoring and putting out bushfires quickly. It is ironic that a company that was one of the original online trailblazers decided to stay schtum or were somehow blindsided on this one. Overeaction or no – isn’t it all about monitoring and putting out bushfires quickly.

]]> By: Frank P http://www.mulley.net/2009/04/16/bring-on-the-overreactions/comment-page-1/#comment-916340 Frank P Thu, 16 Apr 2009 14:41:53 +0000 http://www.mulley.net/?p=6328#comment-916340 Some great points there about the web based mob mentality, but I would quibble with this point: <blockquote>A few days later and Amazon still are not being clear on this and are refusing to explain exactly what happened, perhaps because they don’t fully understand what happened themselves. Maybe they should have said this. This saga was a massive PR fail by Amazon which is a shame because they understand the Internet more than most companies.</blockquote> Perhaps you're right. But I would say that this is only a "massive PPR fail" by Amazon if Amazon see a dip in their sales as a result. Otherwise, who's to say they haven't taken the correct course of action by not wasting resources trying to firefight inevitable overreactions in the online community. Some great points there about the web based mob mentality, but I would quibble with this point:

A few days later and Amazon still are not being clear on this and are refusing to explain exactly what happened, perhaps because they don’t fully understand what happened themselves. Maybe they should have said this. This saga was a massive PR fail by Amazon which is a shame because they understand the Internet more than most companies.

Perhaps you’re right. But I would say that this is only a “massive PPR fail” by Amazon if Amazon see a dip in their sales as a result. Otherwise, who’s to say they haven’t taken the correct course of action by not wasting resources trying to firefight inevitable overreactions in the online community.

]]> By: Fiona http://www.mulley.net/2009/04/16/bring-on-the-overreactions/comment-page-1/#comment-916337 Fiona Thu, 16 Apr 2009 11:54:48 +0000 http://www.mulley.net/?p=6328#comment-916337 Erm, some journalists are bloggers. You know, just because it's not always helpful to pit them against each other, and create two opposing categories. That is all. Erm, some journalists are bloggers. You know, just because it’s not always helpful to pit them against each other, and create two opposing categories. That is all.

]]> By: EoinK http://www.mulley.net/2009/04/16/bring-on-the-overreactions/comment-page-1/#comment-916336 EoinK Thu, 16 Apr 2009 11:25:11 +0000 http://www.mulley.net/?p=6328#comment-916336 Some newspapers are less reliable, some bloggers are, some media outlets react quickly, some twitters react quicker. I don't think you can pigeonhole either group. TV is no more reliable because it is older than blogging just as blogging is no more reliable. The speed at which information travels does depend on the network and perceived importance of the information. Until companies(and politicians etc) wise up to the uses of the new media they will be behind on so many things not just the reaction to new information. Im just suprised that is was and internet based and relativity savy company - perhaps it was simply that no one was in over the weekend! EK Some newspapers are less reliable, some bloggers are, some media outlets react quickly, some twitters react quicker. I don’t think you can pigeonhole either group. TV is no more reliable because it is older than blogging just as blogging is no more reliable.

The speed at which information travels does depend on the network and perceived importance of the information. Until companies(and politicians etc) wise up to the uses of the new media they will be behind on so many things not just the reaction to new information. Im just suprised that is was and internet based and relativity savy company – perhaps it was simply that no one was in over the weekend!

EK

]]> By: Kieran http://www.mulley.net/2009/04/16/bring-on-the-overreactions/comment-page-1/#comment-916334 Kieran Thu, 16 Apr 2009 10:47:47 +0000 http://www.mulley.net/?p=6328#comment-916334 Well written, Damien! I think that instead of blaming bloggers and the online community, more companies (and politicians) should embrace the changes. While it's true that there could be false rumours flying about, that happened before new media as well. At least now companies have a chance to deal with problems/rumours much quicker, with a wider reach, putting out fires before they really flare up. When they don't bother, one is really left with the impression that they don't care. I also think people (and let's not forget that the online world is made up of them) are generally sound and don't expect perfection but companies (and politicians) think they have to be perfect when it comes to PR. Big mistake. "I don't know how this happened, and it will take a while to find out. Bottom line is that we messed up! We apologise to all involved, and we will rectify the situation as quickly as possible..." is a pefectly sound answer in my book, and if it comes quickly enough could put an end to it. Good point also about the integrity of bloggers. I've also found it true in most cases. Well written, Damien! I think that instead of blaming bloggers and the online community, more companies (and politicians) should embrace the changes. While it’s true that there could be false rumours flying about, that happened before new media as well. At least now companies have a chance to deal with problems/rumours much quicker, with a wider reach, putting out fires before they really flare up. When they don’t bother, one is really left with the impression that they don’t care.

I also think people (and let’s not forget that the online world is made up of them) are generally sound and don’t expect perfection but companies (and politicians) think they have to be perfect when it comes to PR. Big mistake. “I don’t know how this happened, and it will take a while to find out. Bottom line is that we messed up! We apologise to all involved, and we will rectify the situation as quickly as possible…” is a pefectly sound answer in my book, and if it comes quickly enough could put an end to it.

Good point also about the integrity of bloggers. I’ve also found it true in most cases.

]]> By: Justin Mason http://www.mulley.net/2009/04/16/bring-on-the-overreactions/comment-page-1/#comment-916333 Justin Mason Thu, 16 Apr 2009 08:41:54 +0000 http://www.mulley.net/?p=6328#comment-916333 I have to say this was a pretty brutal case of "mob justice". To my eyes it was pretty clear this was a fuck-up on Amazon's back-end somewhere, which is why I didn't join in the hype of the #amazonfail hash-tag. Having said that, yep, Amazon's PR infrastructure failed massively to deal with it.... I have to say this was a pretty brutal case of “mob justice”. To my eyes it was pretty clear this was a fuck-up on Amazon’s back-end somewhere, which is why I didn’t join in the hype of the #amazonfail hash-tag.

Having said that, yep, Amazon’s PR infrastructure failed massively to deal with it….

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