And RTE, TV3 and TodayFM don’t have a choice about it
Twitter again and something called Scribble.
Each time Ireland played in the 6 nations, dozens or perhaps hundreds of people got together to shout and roar but together for them was via Twitter as they watched the match wherever they happened to be. They joined a devoted crowd that were connected via twitter. For the France Ireland game, each time they made a comment on the game they added a tag #merde to it.
Patrick Phelan ran graphs on this later on to see the frequency of words in those tagged messages.
Each time the Dragon’s Den in Ireland is watched, online people use the tag #ddire to record their shouts, their sneers, their sincere belief a Dragon is useless.
Using an online application called Scribble Simon McGarr and others were live-blogging Questions and Answers and the Fianna Fáil Ard Fheis and the Green Party Conference. The Greens even put/linked to the live blog from their main website. The last episode of the L Word was liveblogged by the women from Gaelick.
When I was on Primetime the other night there was a surge of Google searches for my name by people watching the show and when people on Twitter were commenting on it live, people started adding me to Twitter.
See, nowadays we don’t just watch TV, we watch TV and we surf the net. Watcht he TV, laptop on knees. Instead of channel hopping, we’re media hopping from one to the other and back again. This is going back to my other blog post about shared experiences and Twitter and all the rest, We can be in our living rooms and on Twitter at the same time, sharing both experiences.
Do you remember the show Mystery Science Threatre 3000 where they comment on movies and make quips? It’s real and distributed online. It’s the director’s commentary but done by the public.
So Sky is there and the Beeb talking about their big red buttons and putting phonelines into the back of them and having people dial home and all that, yet anyone with a banger of a TV on a dodgy signal or even watching online can fully interact once they have some kind of net connection and it’s infrastructure free. Cheap as chips!
So what can the likes of RTE do about this? Tell people where this commentary is happening. Encourage them to go to these places and leave comments and join with the people already there. You know what will happen? Viewerships will go up. Once again the old-style family gatherings will happen but the family might not be in the same room, or city or country. Planet, yeah.
You want audience reaction? There you have it. Not enough time for the Last Word and the commentators on it? Direct it online. Keep your show and the debate going. JNLR? Fuckit, this is more real. Real people are giving real opinions. No boxes to be installed in a home. Then the brave media folks will join that conversation and work with their audience on building something even better. Tada.