Back to work with me so, thanks for the interesting distraction from it!

Otherwise aren’t we getting into a ’someone is wrong on the internet’ type infinite job of posting blog posts pointing out mistakes?!

I suppose if I felt really strongly I might try to drop the most relevant person I could find an email, or utilise other personal contact I might have to make my opinion known.

I wondered upon reading it, as adiman mentioned, whether Heineken were obliged to look for that information on their own site, regardless of what they might be able to ascertain from another domain.

But the real issue for me is not Heineken or the specifics of this post, but the fact that a lot of bloggers have a go at those who they perceive to get it wrong, thereby creating an environment which can be perceived to be quite hostile.

Companies I have come into contact with are reluctant to poke their heads above the parapet for fear of coming under fire. If they stay safe in their old skool tower they don’t bring a blogstorm on themselves.

I have also spoken to a lot of others in the industry who relay similar stories.

I know we have quite different approaches to this kind of stuff, but I guess that’s why it’s interesting to discuss this area with you as we have in the past.

I’m thinking this through as I type, so apologies if it’s somewhat garbled, but if you did wish to post on this specific campaign, is it necessary to title the post with a brand name and ‘badly done’ or to use ‘no clue’ in the post?

Isn’t it possible to offer constructive criticism without being negative?

I know you may at this point laugh at my nicely nicely approach, but wouldn’t it be possible to congratulate Heineken on tapping into FaceBook and go on to offer some possible ammendments to their campaign, thereby getting your points across in a manner less likely to be offensive to Heineken, and more importantly less likely to be offputting to companies considering getting into the whole game.

I’m equally genuinely interested in whether you’re laughing your ass off at my response or whether you think it’s worthy of even a moment’s consideration!

Edit to point out tone after re-reading: I’d genuinely appreciate your view on how you’d approach it.

Don’t you think posts like this could discourage companies from trying stuff out for fear of being given a highly visible dressing down online if they are perceived to have done it ‘wrong’ or made a mistake?

In fairness you can understand how a BigCo might be fearful of the transition from one state to the next.