So you may have seen if you’re on Facebook there are some sponsored ads on the right from Heineken or even ads in the middle of your news feed that advertise some music festival they’re running:
Click on the ad and you are brought to their website for the event. It asks where you’re coming from on their Irish site after directing you there. Uhm. Hello?
There they ask you for your details including your age and country you’re from. Data they have easy access to on Facebook. They make you re-register all over again for their events when a simple app on Facebook which only those above 18 in Ireland or 21 in the States can see. Dopes.
I’m sure there’s a massive drop-off rate too. Why not create a fan page on Facebook which you can restrict to people of certain ages and message all of them about events through the website they are using on a daily basis and having fun on? You need to go and market where the people are, not go there and drag them away to another site and putting a barrier in front of them when you drag them over. This is not a dog show, the people are not your dogs that you can drag around an obstacle course and making them jump through hoops and run through tunnels.
Wasted opportunity there.