Comments on: Art of Being Subtle Part II http://www.mulley.net/2008/08/31/art-of-being-subtle-part-ii/ Invisible people have invisible rights Tue, 31 Jan 2012 15:55:22 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Communication before publication. Encourage, don’t demolish. » Web Design Cork http://www.mulley.net/2008/08/31/art-of-being-subtle-part-ii/comment-page-1/#comment-910443 Communication before publication. Encourage, don’t demolish. » Web Design Cork Wed, 03 Sep 2008 11:39:53 +0000 http://www.mulley.net/?p=4140#comment-910443 [...] Brendan Hughes writes an interesting piece on how it can be offputting for new companies to get involved in new media because they witness other companies getting a good old fashioned dressing down online if they put a foot wrong (thanks to Damien for pointing it out). [...] [...] Brendan Hughes writes an interesting piece on how it can be offputting for new companies to get involved in new media because they witness other companies getting a good old fashioned dressing down online if they put a foot wrong (thanks to Damien for pointing it out). [...]

]]> By: Bernie Goldbach http://www.mulley.net/2008/08/31/art-of-being-subtle-part-ii/comment-page-1/#comment-910281 Bernie Goldbach Mon, 01 Sep 2008 09:57:52 +0000 http://www.mulley.net/?p=4140#comment-910281 The most important point is that social media or online community building is normally funded from a company's marketing and advertising budget. Then the companies try to apply the same metric when jumping into this evolving space. The most important point is that social media or online community building is normally funded from a company’s marketing and advertising budget. Then the companies try to apply the same metric when jumping into this evolving space.

]]> By: Damien http://www.mulley.net/2008/08/31/art-of-being-subtle-part-ii/comment-page-1/#comment-910272 Damien Mon, 01 Sep 2008 08:36:29 +0000 http://www.mulley.net/?p=4140#comment-910272 <blockquote>Many simply don’t get that it is different to advertising</blockquote> That's it! I wonder is that the most important point?

Many simply don’t get that it is different to advertising

That’s it! I wonder is that the most important point?

]]> By: Brendan http://www.mulley.net/2008/08/31/art-of-being-subtle-part-ii/comment-page-1/#comment-910271 Brendan Mon, 01 Sep 2008 08:14:29 +0000 http://www.mulley.net/?p=4140#comment-910271 "The trouble is that it seems companies now hire consultants to quickly tell them what the rules and nuances of this online game are..." This is perhaps one of the biggest problems. Social media is a brand new way for businesses to interact with customers. Many simply don't get that it is different to advertising. You can't simply pay others to do it for you. Community is built on conversation as Bernie says, and that takes effort. Effort from within the company to listen and engage meaningfully and authentically. “The trouble is that it seems companies now hire consultants to quickly tell them what the rules and nuances of this online game are…”

This is perhaps one of the biggest problems. Social media is a brand new way for businesses to interact with customers. Many simply don’t get that it is different to advertising. You can’t simply pay others to do it for you. Community is built on conversation as Bernie says, and that takes effort. Effort from within the company to listen and engage meaningfully and authentically.

]]> By: Bernie Goldbach http://www.mulley.net/2008/08/31/art-of-being-subtle-part-ii/comment-page-1/#comment-910255 Bernie Goldbach Sun, 31 Aug 2008 22:54:50 +0000 http://www.mulley.net/?p=4140#comment-910255 I think Brendan is on about communications at its core level. In my world as a blow-in to Ireland, I learned--and have to relearn--that one's demeanor can stifle conversation, shed friendships, reduce effectiveness and damage communications. I have learned to be attentive to "stop tactics", things that stop the flow of meaningful dialogue. In a multi-cultural setting, "stop words" can totally throttle academic learning. In an online environment, it's just as stifling. People do more than stop listening to you. They don't just unsubscribe. They can redline your initiatives or play a part in a whispering campaign that closes doors before they're announced as open. We talk about these issues in several third level modules, hoping the next generation climbing aboard the Irish internet is truly interested in building a community and sharing knowledge. I think Brendan is on about communications at its core level. In my world as a blow-in to Ireland, I learned–and have to relearn–that one’s demeanor can stifle conversation, shed friendships, reduce effectiveness and damage communications. I have learned to be attentive to “stop tactics”, things that stop the flow of meaningful dialogue. In a multi-cultural setting, “stop words” can totally throttle academic learning. In an online environment, it’s just as stifling. People do more than stop listening to you. They don’t just unsubscribe. They can redline your initiatives or play a part in a whispering campaign that closes doors before they’re announced as open. We talk about these issues in several third level modules, hoping the next generation climbing aboard the Irish internet is truly interested in building a community and sharing knowledge.

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