As you may or may not know, I run Irish Food and Drink aggregator Gastronom.ie. There are about 45 Irish Foodie blogs that it aggregates and it gets about 110 visitors a day and has a few dozen people subscribed to the feed. If you want to get emails updates of the posts then there’s a subscription box towards the bottom right of the front page.
Aggregator, what’s one of them? Yeah, it’s a single place online where you can get the latest content from a load of other sites. Gastro is structured so that it only takes summaries of the blog posts and so the original owner gets all the Google rankings for their content.
The site is going to be rejigged in the next few weeks and we’ll ramp up the homemade content. We’ve already started though and the wonderful Sinéad from Inkheart has come on board to write summaries of what Foodie content was covered in the Sunday papers. We decided to call it Post the Roast. Go and have a read. She’s a great writer isn’t she? You’ll see a new Post Roast on a Monday morning. With enough sponsors we’ll have new content daily.
Speaking of which, if you want to sponsor sections of the site, let me know. There’ll be regular sections a sponsor can have their name on. Our main sponsorship route right now is the sponsored blog post. See, we dislike pure ads. We think they’re bad for the advertiser and bad for the reader. A sponsored blog post means the advertiser/sponsor has to do a bit of work and create something useful such as a competition or a blog post with recipes or a sample chapter from a book or something interesting for the readers of the website. Our readers get value and our sponsors engage more with the readers as a result. Well, that’s the idea anyway… Email me at the usual (see contact page) if you want to be a sponsor. It might work well for companies that work in the Food business.