Comments on: I really hope PR isn’t dead as companies will die too

By: Red Links 19/08/08 : Alexia Golez

Red Links 19/08/08 : Alexia Golez — Tue, 19 Aug 2008 04:36:31 +0000

[...] not a PR-head but I love this post on supposed death of PR. It’s an alarm bell. Wanna add something, but every good base is [...]

By: Damien

Damien — Mon, 18 Aug 2008 16:21:49 +0000

@MJ this was the email and they were nice enough to include a prewritten review were I inclinded to copy and paste it into an article:

Please find attached specs and image of Samsungâ€™s G-Series Refrigerator.

If you are interested, I also have specs and images for Samsung Dual-Cook Oven and Samsung Air-refresh washing machine.

By: MJ

MJ — Mon, 18 Aug 2008 16:15:58 +0000

A fridge? Really?

By: Kerry Gaffney

Kerry Gaffney — Mon, 18 Aug 2008 15:17:28 +0000

Thanks for the pingback.

As an outsider looking in, I think you’ve pretty much hit the nail on the head. PR is more than media relations and done well, we should be invisible.

That last statement is not coming from some machiavellian desire to be the unseen power, but rather I get paid to get my clients attention, if I’m getting in the way of the story then I’m not doing my job and my clients will rightfully be unhappy with me.

By: John Handelaar

John Handelaar — Mon, 18 Aug 2008 13:33:18 +0000

A hundred press releases a day is the sort of thing’d have me purchasing firearms in a week.

I used to have a fake name which we gave out every time some posh lass phoned up wanting to know the name of the news editor, but not wanting to talk to me right now.

All press releases could then be successfully binned without even being opened. All fifty-two copies of each. We just told them we didn’t have a fax number at all; arseholes would have bankrupted us.

By: Keith

Keith — Mon, 18 Aug 2008 11:46:54 +0000

PR people also serve a very good use for journalists – they can filter their inbox to only look at PR people’s releases. One journo said that if a company isn’t using a PR agency to send out their releases, they’re obviously not serious. So, he only looks at releases sent by PR agency staff he knows. Cuts his inbox from 1,000 a day to 100.