Got an email ages back now about mybeautifulboutique.com, an Irish site dedicated to listings and promotions of Boutiques. It’s a boutique directory which gives users an online boutique emporium to browse through. so boutiques get an online presence and listing. Not bad for what can be very traditional businesses.
And how do they make their money?
They give all boutiques a basic listing for free, and then the option to upgrade to a premium listing €330 per year which provides them with /theirname on the site, stats on visits, they are highlighted in searches on their site and an easy content management system about other things.
They’ll also have a newsletter going out where advertising will be taken. This will probably be where most of their revenue will come from in my view. There’s millions left in email marketing in Ireland if only it were done well. Oh that’s right it is. Use Toddle folks!
I wonder is there a guy in Ireland called Paul that has a boutique?