Measurement Camp on Wednesday was inspiring and amazing and other things that end in ing. The great benevolent dictator Will McInnes runs this event and the people that turn up are some very very clued in people. We’re still back in caveman times compared to what’s happening in social media in the UK. When I hear the term social media used in Ireland I cringe as it’s used by so many muppets without any kind of clue, just an urge to empty wallets of dumb companies.
I was sitting next to Simon Collister who’s blog I had started reading a few days ago and didn’t realise he was the same guy til after. D’oh. This blog post on 10 immutable laws for measuring conversation is great and highlights what can be measured.
Chris Applegate from Outside Line and who does the LG Blog was there too. Subbed.
And loads more too. Talent, lots of it.
Lots and lots of terms and phrases from the 2 hours:
Sizemore, Seesmic, whoofie, goodwill, emotional reactions, spray and pray, net promoter score, The One Number You Need to Grow, Ken Thompson, brand recall, fail fast fail cheap, retrospective metrics, sentiment, prompting, advertising value equivalent, “robots are stupid and people are slow”, territories, buzz monitoring
So yeah Measurement Camp, very educational, very eye-opening, very much worth the trip to London. But I have a lot of study to do.