Report: Internet nearly twice as influential as TV in Europe

Read this highly interesting post from Matt Dickman about his employer’s report on digital influence.

As you can see the internet is more influential in each country than any other type of media. It’s nearly twice as influential as TV and eight times more influential than traditional print media. Interestingly, consumers spend a marginal amount more time on TV than the Internet, but it’s not effecting their decisions proportionally.

The study found that consumer behavior falls into one of five categories. They are research, commerce, communication, mobility and publishing.

Teatime TV
Photo owned by dominiccampbell (cc)

5 Responses to “Report: Internet nearly twice as influential as TV in Europe”

  1. clocker says:

    Why does IE freeze every time I connect to Mr Dickman?
    Never happens with my newspaper.

  2. Christian says:

    I wonder how much of this has to do with access? People sit at their computers for a lot longer then they do infront of their tvs, so it makes sense that they would be more influenced by the net, imho anyway.

  3. David says:

    The maximum influence gauged for newspapers is really interesting– no more than 14% (no less than 10).

  4. B'dum B'dum says:

    you focus a lot more on a computer than a television, which you could stare blankly at for hours.

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