Read this highly interesting post from Matt Dickman about his employer’s report on digital influence.
As you can see the internet is more influential in each country than any other type of media. It’s nearly twice as influential as TV and eight times more influential than traditional print media. Interestingly, consumers spend a marginal amount more time on TV than the Internet, but it’s not effecting their decisions proportionally.
The study found that consumer behavior falls into one of five categories. They are research, commerce, communication, mobility and publishing.