Here’s a little ditty or two.
If you are creating a web service where you expect to sign up people that go online and spend a lot of time online and you don’t have integration with Facebook, Bebo, YouTube, Blogs or any of the new media out there, then you will simply ignore the most active and prolific people online. It’s like setting up a lemonade stand on the outskirts of town when you are able to set up a stand in the city centre for free or put up a big poster to announce your location.
If you rabbit on that online marketing is all about Facebook, Bebo and YouTube and ignore email marketing then you’re not seeing the elephant. How many people have an email address, how many have a Facebook account? Do not underestimate the power of Boards.ie either. 120k active Irish people in one place.
I’ll go back to writing this Online Marketing Course now…