Comments on: Internet Marketing – Measuring your Facebook campaign http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/ Invisible people have invisible rights Sat, 20 Mar 2010 20:16:21 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Anton Mannering http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/comment-page-1/#comment-804061 Anton Mannering Tue, 27 May 2008 00:35:06 +0000 http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/#comment-804061 Great post Damien. Was at the IIA congress and Stu's assesment was pretty spot on. Shame they didn't bring more people like yourself with real knowledge to talk. Especially as they had a definite "Web 2.0" theme. Great post Damien. Was at the IIA congress and Stu’s assesment was pretty spot on. Shame they didn’t bring more people like yourself with real knowledge to talk. Especially as they had a definite “Web 2.0″ theme.

]]> By: Colm Brophy http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/comment-page-1/#comment-793413 Colm Brophy Thu, 22 May 2008 11:28:42 +0000 http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/#comment-793413 There's an interesting chinwag panel that was on recently on measuring social media. They published it as a podcast... http://www.chinwag.com/blogs/chinwag-news/chinwag-live-measuring-social-media-pics-and-podcast There’s an interesting chinwag panel that was on recently on measuring social media. They published it as a podcast…

http://www.chinwag.com/blogs/chinwag-news/chinwag-live-measuring-social-media-pics-and-podcast

]]> By: Red Links 21/05/08 : Alexia Golez http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/comment-page-1/#comment-790646 Red Links 21/05/08 : Alexia Golez Wed, 21 May 2008 06:18:47 +0000 http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/#comment-790646 [...] definitive Facebook metrics guide for marketeers. Can someone pass this along to the IIA Congress [...] [...] definitive Facebook metrics guide for marketeers. Can someone pass this along to the IIA Congress [...]

]]> By: Eoghan http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/comment-page-1/#comment-789636 Eoghan Tue, 20 May 2008 20:39:56 +0000 http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/#comment-789636 Interesting and well researched. A little worrying that the IIA come across as being not clued in though. Buying from a company making a sales pitch at what is supposed to be an industry seminar does not seem all that smart. Interesting and well researched. A little worrying that the IIA come across as being not clued in though. Buying from a company making a sales pitch at what is supposed to be an industry seminar does not seem all that smart.

]]> By: JP http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/comment-page-1/#comment-789097 JP Tue, 20 May 2008 15:20:08 +0000 http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/#comment-789097 Great article Damien, (it's been Dugg) As an online marketer myself, I've been able to use FB Lexicon to determine when to run promotions, contests and other events that will promote our business and app. I dont want to sound "markety" but as a practical example, we launched an app called I Want, http://apps.facebook.com/wantitnow/wants to connect people who are looking for something to buy to people who can give good recommendations. I'm planning on using Lexicon now to find out buying cycles (on FB) for different keywords. For example, when we noticed that last year there was a spike around september for "tech" related keywords. I can plan on tying a promotion/ contest with the natural demand from the past data. Thanks again for your tips, you've made FB's closed garden a little bit more transparent. Cheers! Great article Damien, (it’s been Dugg)

As an online marketer myself, I’ve been able to use FB Lexicon to determine when to run promotions, contests and other events that will promote our business and app. I dont want to sound “markety” but as a practical example, we launched an app called I Want, http://apps.facebook.com/wantitnow/wants to connect people who are looking for something to buy to people who can give good recommendations.

I’m planning on using Lexicon now to find out buying cycles (on FB) for different keywords. For example, when we noticed that last year there was a spike around september for “tech” related keywords. I can plan on tying a promotion/ contest with the natural demand from the past data.

Thanks again for your tips, you’ve made FB’s closed garden a little bit more transparent.

Cheers!

]]> By: Darragh http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/comment-page-1/#comment-788986 Darragh Tue, 20 May 2008 14:05:49 +0000 http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/#comment-788986 Nice one Damien, well done Nice one Damien, well done

]]> By: Dave http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/comment-page-1/#comment-788895 Dave Tue, 20 May 2008 13:21:09 +0000 http://www.mulley.net/2008/05/20/internet-marketing-measuring-your-facebook-campaign/#comment-788895 Thanks Damien, methinks I'll be playing with facebook lexicon later companion piece on Bebo would be much appreciated ;) Thanks Damien,

methinks I’ll be playing with facebook lexicon later

companion piece on Bebo would be much appreciated ;)

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