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	<title>Comments on: Best Hot Chocolate in Ireland branded so poorly</title>
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	<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/</link>
	<description>Invisible people have invisible rights</description>
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		<title>By: Antoin O Lachtnain</title>
		<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/comment-page-1/#comment-691259</link>
		<dc:creator>Antoin O Lachtnain</dc:creator>
		<pubDate>Fri, 28 Mar 2008 14:29:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/#comment-691259</guid>
		<description>Mind you, I was checking and I see that black lids are available around and about and that would be an interesting change right away. You can order printed double-wall at 10,000 which provides some insulation. But not quite the perfect cup.</description>
		<content:encoded><![CDATA[<p>Mind you, I was checking and I see that black lids are available around and about and that would be an interesting change right away. You can order printed double-wall at 10,000 which provides some insulation. But not quite the perfect cup.</p>
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		<title>By: Antoin O Lachtnain</title>
		<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/comment-page-1/#comment-691241</link>
		<dc:creator>Antoin O Lachtnain</dc:creator>
		<pubDate>Fri, 28 Mar 2008 14:08:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/#comment-691241</guid>
		<description>Actually not that cheap to print nice stickers, and it is a good bit of work to apply them properly, if the sticker is at all big. The problem is that the cup is cone shaped, not cylindrical so it takes a bit of a knack to get it aligned. Between printing, sticking, wastage and buying the actual cup, it could easily cost you 25c or 30c/cup.  The margin just isn&#039;t that big on a cup of coffee or chocolate. You&#039;d probably be better off doing the 50k run. 

They could print the paper holder. But it&#039;s really not a great result, and the holders are a nuisance anyway, you&#039;d be better off with a properly insulated cup. Stil, there might be something that could be done. 

It isn&#039;t *that* expensive to do 50,000 cups, if you are sure you are happy with the brand and you have a steady business. Still, I can see why a small business owner would be reluctant to do it. (You also have to be sure you have the storage space.)

It does always seem like the problem of small-quantity, quality, branded coffee cups must have an obvious solution. But a friend and myself have been looking for a couple of years, and we haven&#039;t found one yet. Best hope seems to be to do a reasonably big run.</description>
		<content:encoded><![CDATA[<p>Actually not that cheap to print nice stickers, and it is a good bit of work to apply them properly, if the sticker is at all big. The problem is that the cup is cone shaped, not cylindrical so it takes a bit of a knack to get it aligned. Between printing, sticking, wastage and buying the actual cup, it could easily cost you 25c or 30c/cup.  The margin just isn&#8217;t that big on a cup of coffee or chocolate. You&#8217;d probably be better off doing the 50k run. </p>
<p>They could print the paper holder. But it&#8217;s really not a great result, and the holders are a nuisance anyway, you&#8217;d be better off with a properly insulated cup. Stil, there might be something that could be done. </p>
<p>It isn&#8217;t *that* expensive to do 50,000 cups, if you are sure you are happy with the brand and you have a steady business. Still, I can see why a small business owner would be reluctant to do it. (You also have to be sure you have the storage space.)</p>
<p>It does always seem like the problem of small-quantity, quality, branded coffee cups must have an obvious solution. But a friend and myself have been looking for a couple of years, and we haven&#8217;t found one yet. Best hope seems to be to do a reasonably big run.</p>
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		<title>By: Will</title>
		<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/comment-page-1/#comment-684811</link>
		<dc:creator>Will</dc:creator>
		<pubDate>Mon, 24 Mar 2008 01:17:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/#comment-684811</guid>
		<description>Well they have custom printed chocolate bars, so the sticker option is available to them.

Or are they looking in to franchising? Imagine all that chocolate across the country (and near Sean B)

Then again, any idea if they are going to make up a website?</description>
		<content:encoded><![CDATA[<p>Well they have custom printed chocolate bars, so the sticker option is available to them.</p>
<p>Or are they looking in to franchising? Imagine all that chocolate across the country (and near Sean B)</p>
<p>Then again, any idea if they are going to make up a website?</p>
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		<title>By: Alan O'Rourke</title>
		<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/comment-page-1/#comment-684275</link>
		<dc:creator>Alan O'Rourke</dc:creator>
		<pubDate>Sun, 23 Mar 2008 13:24:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/#comment-684275</guid>
		<description>Antoin perhaps it would cost that much if you go the traditional route but to be honest i think that route is a bit lazy. You can so easily end up looking like so many others which is back to the original problem. Its an artisan product, so they should approach it different. Mr T above points out a great, simple and cheap option with a roll of stickers. With the right design it could look awesome, unique and above all cheap as it uses off the shelf commodity items.</description>
		<content:encoded><![CDATA[<p>Antoin perhaps it would cost that much if you go the traditional route but to be honest i think that route is a bit lazy. You can so easily end up looking like so many others which is back to the original problem. Its an artisan product, so they should approach it different. Mr T above points out a great, simple and cheap option with a roll of stickers. With the right design it could look awesome, unique and above all cheap as it uses off the shelf commodity items.</p>
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		<title>By: Antoin O Lachtnain</title>
		<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/comment-page-1/#comment-683480</link>
		<dc:creator>Antoin O Lachtnain</dc:creator>
		<pubDate>Sat, 22 Mar 2008 20:54:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/#comment-683480</guid>
		<description>To get a really good cup done actually costs quite a bit of money. You really need to order 50k to get something nice done, particularly something like a fancy-coloured lid. You can get cheaper cups printed, but they just aren&#039;t well insulated enough to be safe when holding hot liquid. They could get something printed on the holder, but it really isn&#039;t that great. 

Butlers are probably the crowd to chase on this. But their order quantities are very big. 

There is also the problem of scaling up a business that sells what is essentially an artisan product. The easiest and possibly the best way to grow the profitability of the business might be to just put up the prices. Nobody likes to hear that, but it&#039;s true.</description>
		<content:encoded><![CDATA[<p>To get a really good cup done actually costs quite a bit of money. You really need to order 50k to get something nice done, particularly something like a fancy-coloured lid. You can get cheaper cups printed, but they just aren&#8217;t well insulated enough to be safe when holding hot liquid. They could get something printed on the holder, but it really isn&#8217;t that great. </p>
<p>Butlers are probably the crowd to chase on this. But their order quantities are very big. </p>
<p>There is also the problem of scaling up a business that sells what is essentially an artisan product. The easiest and possibly the best way to grow the profitability of the business might be to just put up the prices. Nobody likes to hear that, but it&#8217;s true.</p>
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		<title>By: Zaniac</title>
		<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/comment-page-1/#comment-682893</link>
		<dc:creator>Zaniac</dc:creator>
		<pubDate>Sat, 22 Mar 2008 10:16:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/#comment-682893</guid>
		<description>My friend works there, so one can assume I get a little discount. I love it though, so good, I got one of their home kits for Christmas and It&#039;s unreal. They have a little cart that comes to UCC once a week too, but there&#039;s not as great a selection there. Best hot choc ever though I totally agree.</description>
		<content:encoded><![CDATA[<p>My friend works there, so one can assume I get a little discount. I love it though, so good, I got one of their home kits for Christmas and It&#8217;s unreal. They have a little cart that comes to UCC once a week too, but there&#8217;s not as great a selection there. Best hot choc ever though I totally agree.</p>
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		<title>By: Ben</title>
		<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/comment-page-1/#comment-681875</link>
		<dc:creator>Ben</dc:creator>
		<pubDate>Fri, 21 Mar 2008 17:45:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/#comment-681875</guid>
		<description>It cant be THAT good ? Can it?</description>
		<content:encoded><![CDATA[<p>It cant be THAT good ? Can it?</p>
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		<title>By: seanbonner</title>
		<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/comment-page-1/#comment-681751</link>
		<dc:creator>seanbonner</dc:creator>
		<pubDate>Fri, 21 Mar 2008 15:34:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/#comment-681751</guid>
		<description>This place was amazing. Exactly the kind of thing that should be posted on Cork Metblogs... oh wait.. um... 

;)</description>
		<content:encoded><![CDATA[<p>This place was amazing. Exactly the kind of thing that should be posted on Cork Metblogs&#8230; oh wait.. um&#8230; </p>
<p> <img src='http://www.mulley.net/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Ben</title>
		<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/comment-page-1/#comment-681661</link>
		<dc:creator>Ben</dc:creator>
		<pubDate>Fri, 21 Mar 2008 14:27:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/#comment-681661</guid>
		<description>Look how much publicity / talk has been brought up by NO branding on a cup of hot chocolate eh</description>
		<content:encoded><![CDATA[<p>Look how much publicity / talk has been brought up by NO branding on a cup of hot chocolate eh</p>
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		<title>By: kirstie</title>
		<link>http://www.mulley.net/2008/03/21/best-hot-chocolate-in-ireland-branded-so-poorly/comment-page-1/#comment-681493</link>
		<dc:creator>kirstie</dc:creator>
		<pubDate>Fri, 21 Mar 2008 11:55:54 +0000</pubDate>
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		<description>more like NO branding. I&#039;ll be down next weekend, must check them out</description>
		<content:encoded><![CDATA[<p>more like NO branding. I&#8217;ll be down next weekend, must check them out</p>
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