I’d like to think that one future of blog advertising is where ads actually make the blog better so that the reader and the owner/writer gets something back. Your readers get new valuable information while you get some money.

Does that just not mean pay per post where you have felt its a product that you would reccomend to your respective audience and how long before yout swayed with just a good money offer which isnt much difference than having a block of 4 or less small interferring ads which are common on many tech/seo/marketing blogs

How to do you differentiate between bias from a company

I was thinking it would be a good space for Wine companies to talk about what wine goes best with what meal and then listing some wine that fits that from their range or maybe a restaurant talking about how to prepare one of the items on their menu or a food company talking about putting together a festive meal and including some of their products

Good advertising is good for a reason not necessarily because of the tag line or overworking the creative whether on or offline, its about hitting the right audience and let them make an informed decision based on recall, experience (first time or other)

Advertorials are pretty much what your getting at saying a restaurant could explain how to prepare a meal

Quality content which is not sponsor driven e.g by written by the sponsor is far more valuable for your audience

That’s how I’d like to see advertising on blogs

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I would love nothing more in the morning than opening up favorite tech magazine and have someone explain the benefits of how to restructure my marketing activities but was based on a particular companies viewpoint

Like the blog disagree with the logic of this post, especially considering your background

It seems to me another way to make money from the web as a single blogger would be to do a guide-book approach for any variety of topics - for example Cork restaurants and hotels and look for sponsorship. There might be some ethical issues here, but only if you charge people who you’ve already decided to include. Bridgestone Guide and Georgina Campbell charge to give you a physical plaque for your establishment once you’re in the guide. Companies might well be willing to pay to have an on-line, virtual plaque they could add to their own website, plus, of course the links. Needless to say this could work outside the food and hospitality business as well…

For aggregators, such as Gastronom, a larger food group such as Tesco, Diageo, etc. might like to sponsor it to be part of the Irish foodie conversation…

I have started running free ads for educational sites as the revenue for generic ads is hardly worth it. A sponsorship arrangement where a sponsor got to post on site is a far better model….. it is getting sponsors I guess.