As a Christmas treat I bought Thank you for Smoking:
And then I read this on the tobacco industry going all social-networky and deliciously evil too. They’re making videos of celebrities talking about why smoking is great and building a social network so employees all around the world can exchange ideas on how to market cigarettes.
The first video shows a series of photos of celebrity smokers before posing a blunt question: â€œAnd your thoughts on the smoking ban?â€ A young woman with wispy blond hair gazes back solemnly toward the camera: â€œItâ€™s brilliant because people will stop smoking as a habit.â€
Seconds later, she appears again. â€œIf you smoke,â€ she adds with a faint smile, pressing a cigarette to her lips, â€œitâ€™s for pleasure.â€
Le Lab, an internal Web site at Altadis, is meant to be part social networking site, part data resource, part virtual pep rally. The intended audience for the site â€” which started in the fall â€” is several hundred Altadis brand managers who could use a little inspiration as cafes and restaurants around the world continue to push users of the companyâ€™s products out the door.
â€œThe cigarette market is very difficult to work with all the legal restrictions, and we have very few tools to communicate with our brands,â€ said Karine Boure, the marketing manager for Altadis. â€œOne objective of our project was to bring more insight to our marketing team so that they could be more effective, and we saw the lab as a way to pick up more ideas. Thatâ€™s why itâ€™s important to find innovative ways of working.â€