I think I need some of the Google experts to explain this to me. After reading the interview John Battelle did with Udi Manber -the guy looking after Google Universal Search I remembered I had an email from Dave Davis to answer. I’d asked him some of his thoughts on this whole area. I’m actually getting bad at emails these days and if they are not answered right away I forget about them quite quickly. Anyways, back to the main topic of this post.
Jeff Jarvis talked a bit about universal search here and said:
Until now, you structured your pages and metadata in certain magical ways and â€” if you were hip â€” got yourself linked a lot by linking out a lot and â€” voila â€” you rose into Google heaven. Now you have to figure out how to put some Google helium into your videos and photos and news headlines â€” all of which can now appear on the blessed search-result page.
And you also have to figure out what people get when they click on those things: where are your brand, your ads, your links? If you distribute your stuff onto more sites out there â€” if your video becomes a hit on YouTube and on bloggers’ embeds â€” does that get it higher on Google? What does this do to destination and portal strategies?
Right. That got me thinking. So if you’re doing stuff now, it might well worth be considering working harder on your videos and photos and so forth and they will show up in the main result pages? Or begin to start doing videos. Would a video with a few tags get to the front page above a well SEOd page? Anyone know how well videos ranked compared to pages?
My biggie though is this: Say you are 9th on Google for the search “banana in pyjamas”. Now with universal search, they find some videos that match that and stick them in 4th or 5th position. I assume you are going to get bumped down the list and your coveted 9th place is now 11th or 12th and with it a big drop in traffic. Is this how it will work, or will you still remain in 9th spot and the vids are stuck on the page too but not in an actual placing? Are they packing the pages more into the same page?
If not, how in the feck are you going to climb that ladder once again, especially if you have to get back on the first page with 10 other ultra-competitive sites?
Actually “banana in pyjamas” turns out to be a good example as a YouTube video is 3rd above the Wiki and IMDB entry. Would have thought they’d rank WAY higher than the vid. So what are the opinions of my well-educated readership?
Ah screw it, here’s the vid 🙂