Comments on: When contacting Irish Journalists – Some tips from journalists themselves

By: Damien Mulley » Blog Archive » Tools for press relations - Irish Media Contacts Directory

Tue, 29 Jan 2008 15:14:13 +0000

[...] are sending a release to and that is very important. I’ve previously written a post on how best to approach Irish Journalists and the 100 quid a year for a May and November edition is well well worth the money. Think how much [...]

By: How to (not) get mentioned on a blog

How to (not) get mentioned on a blog — Fri, 24 Aug 2007 19:01:29 +0000

[...] If I contrast that with the email I got from Lar Veale regarding IQContent they are worlds apart. Lar sent me a short succint email asking me politely if I wouldn’t mind mentioning their vacancies on here. The request was simple and to the point. I didn’t have to open extra attachments or work harder to access the information I needed, as it was all contained within a succint email. Damien posted an article about contacting journalists a while back. There’s no reason why people shouldn’t treat bloggers any differently. [...]

By: Damien Mulley » Blog Archive » Tech Company Profiles - Want to be profiled?

Tue, 17 Jul 2007 19:18:01 +0000

[...] As you may or may not be aware, I write a column for the Sunday Tribune and I have this blog here too. I’m always interested in tech stories for my column, as is my boss. I put a blog post together before on how to make contact with Irish Journalists and now I’m offering to profile any and all tech startups. Now, to be clear, this is not for the Sunday Tribune, this is for me so I can get a better feel for the next generation of tech companies in Ireland and get to know more people in tech. It might help me get more material for columns I write too. I will put the profiles up on a blog. Possibly not this one but another. Since a lot of Irish journalists read this blog and my other blogs, there is a strong chance of getting spotted by them too. It will also get you spotted by other tech bloggers who might like you enough to evangelise you on their blog. Win win, right? [...]

By: Damien Mulley » Blog Archive » Secrets of running a lobby group in Ireland

Tue, 19 Jun 2007 20:27:00 +0000

[...] Know what they write on, how they write, what way they will report on the details and what their level of knowledge is. Talk in their language and their vocabulary. Know what their news cycle is too. Ringing someone up at 5pm on a Friday evening is no good for a lot of sections in a Sunday paper. Don’t ring someone up on some topic that they have never covered. For example, some journalists will cover consumer issues but some will only cover pure tech issues. Sometimes these do not mix. Pointless selling a story to someone that will never buy it. Additionally, know the areas they cover that are not relevant to you, but if something of interest to them appears in your inbox, send it on to them. Keep them sweet if you can. Also check out what journalists want from you. [...]

By: Lar

Lar — Tue, 29 May 2007 10:20:28 +0000

One fairly important point is attachments. Many newspaper emails wont handlt attachments. The Indo’s email didn’t accept them a while back, though this may have been sorted. So it’s always a good idea to cut and paste it in a fairly attractive text form in the body of the text. If you have photos, great, but maybe dont send hugh hi-res with the first email. Send thumbnails and make sure the journo/editor knows hi res are easily available (for free, of course).

By: Hack

Hack — Mon, 14 May 2007 13:07:38 +0000

One thing not pointed out – a press release accompanied by photos sent to a radio station newsroom will go into the dustbin faster than light.

By: Edelman Dublin » Blog Archive » Monday Links

Edelman Dublin » Blog Archive » Monday Links — Tue, 08 May 2007 07:49:15 +0000

[...] Damien Mulley has posted some great advice from a variety of Irish journalists about the best ways of contacting them to pitch your product or company. [...]

By: nerraw

nerraw — Wed, 02 May 2007 11:54:01 +0000

It’s just common sense. It helps to write the main points of the story and have them in front of you.

And PR people, stop ringing up and asking “did u get my email.” If it didn’t bounce back, we got it.

But christ, some PRs take the piss. One well known PR company called and for once it was actually decent and so I asked could I interview some people.

I did and was about to run it when I was told you can’t do it this Sunday as we’ve offered it as an exclusive to another newspaper but we could run it the week after was her cheery suggestion.

Email and a phone call.

By: Fergal

Fergal — Wed, 02 May 2007 11:41:43 +0000

I love this:

“Email is always best – as long as itâ€™s not too long – as it allows the journalist to quickly skim the content”

By: One Man & His Blog

One Man & His Blog — Wed, 02 May 2007 11:21:15 +0000

How To Approach (Irish) Journalists

How PRs should approach journalists, from the hacks’ own mouths.