Via Slashdot. Oxfam launched a video about fairtrade coffee and how Starbucks weren’t good to Ethiopian farmers. They stuck it on YouTube: They said Starbucks weren’t listening. They were and they used the same new medium to respond: Fantastic. As it should be. Still, saying they spent 2.4M on projects in Ethiopia isn’t really convincing … Continue reading Starbucks – They’re listening AND reacting