Comments on: Microsoft make a reader for the NY Times? Wuh? http://www.mulley.net/2006/04/30/microsoft-makea-a-reader-for-the-ny-times-wuh/ Invisible people have invisible rights Tue, 31 Jan 2012 15:55:22 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: John Dowdell http://www.mulley.net/2006/04/30/microsoft-makea-a-reader-for-the-ny-times-wuh/comment-page-1/#comment-4096 John Dowdell Sun, 30 Apr 2006 17:04:14 +0000 http://www.mulley.net/2006/04/30/microsoft-makea-a-reader-for-the-ny-times-wuh/#comment-4096 In fairness to Microsoft, one thing I'm seeing from study so far is that this is likely more a case of Vista features being used for a NYT prototype project... not an actual application per se, but more a joint demo/trial/test of the viewing functions Vista OS will eventually be able to offer. I'd guess there were business contacts going back years, and NYT was one of the contacts when MS marketing was trying to line up Vista launch stories, "we provide the engineering to build a reader, waddya say?" But the timing fell off, and now there are needs for momentum stories on Vista, to keep positive stuff in the press, so it became an exec/PR priority. Meanwhile the NYT content team sees it from their point of view... to them, they're suddenly seeing demos from MS, so "ms is making an application" is the lede. Each party in the creation and telling of this story had different motivations, and these seem to have changed over time, which is why there may be a bit of confusion right now. jd/adobe In fairness to Microsoft, one thing I’m seeing from study so far is that this is likely more a case of Vista features being used for a NYT prototype project… not an actual application per se, but more a joint demo/trial/test of the viewing functions Vista OS will eventually be able to offer.

I’d guess there were business contacts going back years, and NYT was one of the contacts when MS marketing was trying to line up Vista launch stories, “we provide the engineering to build a reader, waddya say?” But the timing fell off, and now there are needs for momentum stories on Vista, to keep positive stuff in the press, so it became an exec/PR priority.

Meanwhile the NYT content team sees it from their point of view… to them, they’re suddenly seeing demos from MS, so “ms is making an application” is the lede.

Each party in the creation and telling of this story had different motivations, and these seem to have changed over time, which is why there may be a bit of confusion right now.

jd/adobe

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