James brings up the question about whether there are Irish blogging consultants and it got me thinking like many of the posts that James makes .
My take on blogs and business is that they are going to become inevitable and with them come marketing scum and every two-bit cowboy consultant who will declare themselves experts at blogs.
Aside Alert: [This reminds me of the time I was working with a friend to build a website for a client. They hired in a marketing company who excelled at websites. They told the client that he needed a database backed website for his hotel because the pages would load faster and they also told him that if he wanted a .ie domain he had to buy the domain name and also buy every url from it from the domain registry. They also told him every page had to be submitted to the search engines and not just the main site url. That company got close to six grand for that consultancy work. I think they went bust eventualy. Hopefully anyway.]
Anyway, I would hate for business blogging consultants to be like them, but like splogs I think we can guarantee that we will have scum muscle in on this area and screw over innocent companies. Right now this isn’t happening but I know blogs will become more of a buzzword in 2006. So let’s try and prevent this.
Why not create a vendor neutral site about business blogging in Ireland? Have all of us in the blogging world in Ireland work on an FAQ via a Wiki and produce something that helps a business understand blogs and how they can be useful. We can also work on a code of practice that people can sign up to. A quality mark one could say. It will also help us share tips with each other so that we ourselves can improve our skills from the technical, to how to sell it to business people e.g. finding the simplest way to have a non-technical manager see why it is a good thing.
I don’t think there is any giving away of secrets by working as a community and creating this online resource (and keeping it up to date). There’ll be enough work to go around I should think and it is good PR for anyone that is seen to be genuinely helping out people. “Don’t want to pay me to help you? No problem, have a look at this site for advice on how to do it yourself.”
The money is going to be made by those consultants employed by companies too lazy/busy/non-technical enough to do it themselves, which I bet will be the majority. Hell, I was too busy/lazy to update my blogging software and Michele was kind enough to do all the donkey work but at the same time I would have happily payed him or anyone else a few quid (not a fortune) to do it for me.
So, who wants to sign up for this? 🙂
EDIT: To clarify, marketers are not scum, just a few, like in every other profession. Unfortunately I trust marketers less.