There’s a big bruhaha going at the moment over the Creative Commons joining up with a viral marketing company to promote the Creative Commons. Generating artifical word-of-mouth campaigns is not approved of by many of the CC supporters. Of course calling bloggers liars was not a good move. I thought All marketers are liars?
I posted a comment on Larry’s blog:
There seems to be an emerging consensus that the CC needs to better promote itself. I think the likes of BzzAgent and other marketing/pr companies should work with the Creative Commons people to design a campaign that involves all the supporters to increase awareness. This campaign needs to be transparent and supporters feedback should be listened to. In return these commercial companies get good PR for helping the Creative Commons but more importantly they get invaluable experience helping a worldwide campaign that is trying to make the world a better place.
The Creative Commons is a very important group when so much of this world and our creativity is strictly controled by corporations. It’d be nice if more and more people knew about the Creative Commons alternatives.